Friday, April 13, 2012

3 Ways To Make A Sale Today



1. Contact current and past clients 
You've certainly come to know that it costs about 7 times more to gain a new client than to keep a client, right? If not, now you know. Use this important statistic to your advantage and reach out to your current and past clients. Pick up the phone, send a personal email, or go visit them in person to offer your product or service. These people already know you, most like you, and many will buy from you again.

Make it about more than you though. None of us want to be sold and none of us want to feel like we're a used car salesman. To create a feel-good atmosphere, focus on asking questions about them: "How are you? What's your biggest challenge right now? Would you be open to hearing how I can help with that issue?"

Take action tip: Set a goal for yourself to connect with a certain number of past or current clients each day to ramp up your sales. Stretch yourself on this one; your bottom line will thank you. 

 2. Get better at selling or get your sales team better at selling 
Why throw the baby out with the bathwater when you're not seeing the sales you want? Why not work to improve your sales skills instead of going back to the drawing board to create a new product or service. The most successful salespeople are constantly improving their skills because they know that the better they become, the more authentic, relaxed, spot-on, and solution-oriented they'll be. All super things.

Take action tip: Work with a sales coach, read a book, pull out past manuals or training materials and build your skills. The better you become and the better your sales team becomes, the more sales you'll make today. 

3. Make your memberships count 
Are you a member of a Chamber of Commerce, leads group, or association group? Are you getting much out of your membership? If not, here are two things you can do to not only get more out of your membership but also make more sales.

First, get very clear on why you are a member. It may be for exposure, education, sales, or to simply meet new people. Regardless, you must know your purpose for being there.

Second, pay attention to who you connect with at meetings. Who do you share a sense of humor with or who do you seem to have shared interests with? Call them up and meet with them. Develop a relationship with them and, before you know it, these relationships will open doors to making more sales today.

Take action tip: Figure out today what your purpose is for each group you're a member of and then create a list of three people within each group you want to meet with by the end of the month. Reaching out is the first step to building a relationship.

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